Witsberry
ServicesStoriesAbout
Get my free readiness reportFree report
Witsberry

Your CTO execution layer. Fixed-price builds, held to the WB-12 standard, run by us after launch.

Services

  • Internal Systems & Operations
  • AI Products & Systems
  • WB-12 Audit & Recovery
  • SaaS Applications
  • Mobile Apps
  • Product Websites
  • RUN: Ongoing Operations

Company

  • About us
  • Case studies
  • Free tools
  • Blog
  • FAQ
  • Contact

Office

128 City Road, London, EC1V 2NX, United Kingdom

Witsberry Ltd · Company No. 13858949 · Registered in England & Wales · Every certification issued under the WB-12 Standard v1.0

Privacy policyTerms of serviceMutual NDA
Back to stories/Finanzente

Designed to Be Trusted With Money

Finanzente

A German fintech startup building broker comparisons, financial education, calculators, and a social trading community. Their own AI-generated mockup looked exactly like what it was, generic and untrustworthy for a product that handles people's money. Witsberry advised on the tech stack and designed and built the full product from scratch, then handed over a complete design system so their internal team could keep building without us.

Industry
Financial research, education & social trading
Background
Internal engineering team building the product backend in parallel
Location
Germany
Budget
Fixed-price
Timeline
March 2026 – June 2026
4 months
Build timeline
5
Financial calculators shipped
Full design system
Handoff
Fixed-price
Engagement

The build

Desktop
Finanzente marketing homepage, broker comparison and portfolio preview

Marketing homepage

Finanzente premium dashboard, portfolio performance and allocation

Premium dashboard, portfolio performance and allocation

Finanzente Trader Hub, tracked trading setups and win rates

Trader Hub, tracked setups and win rates

Finanzente broker comparison, guided broker finder and filterable comparison table

Broker comparison, guided finder plus filterable table

Mobile
Finanzente dashboard on mobile

Dashboard on mobile

Finanzente marketing homepage on mobile

Marketing homepage on mobile

Key decisions

Engagement scope
Tech stack advisory + full product design + full frontend build
x
Design-only handoff, or build-only with no design input

Finanzente's team was strong on backend, weak on the frontend and design decisions that make a financial product feel trustworthy, both needed covering.

Design starting point
Full redesign from scratch in Figma
x
Polish the existing AI-generated mockup

The mockup's problem wasn't details, it was the generic foundation underneath it. Polishing it would have kept the thing that made it look untrustworthy.

Handoff format
Full component library, design docs, and AI-assisted development guidelines
x
Deliver working code with no system behind it

Finanzente's internal team had to keep extending the product without Witsberry in the loop, which only works if the patterns are documented, not just implemented.

01

An AI mockup for a product about trust

Finanzente's internal team was already building the hard part: broker comparison data, financial education content, calculators, and the backend for a social trading platform. What they'd put together for the front-of-house design was an AI-generated mockup, and it showed. For a product asking people to plan their finances around it, generic and AI-looking was worse than having no design at all.

02

Advise, design, build, then leave a system behind

Rather than just take a build brief, Rikaz scoped the engagement as advisory on top of delivery: recommend the tech stack, design the full product from scratch in Figma, build the production frontend in Next.js, and hand over a complete design system so Finanzente's own team could keep extending it after Witsberry stepped away.

03

A broker finder, not just another comparison table

Broker comparison is table stakes for a finance site, every competitor has one. We designed a guided 3-question broker finder that sits on top of the filterable table, recommending a broker instead of leaving someone to parse 30+ rows of fees and regulation on their own.

04

Five calculators and a dashboard with real charts

The rest of the scope: an education content system, five financial calculators (compound interest, savings plans, ETF costs, capital gains tax, crypto tax), and a premium dashboard with live portfolio charts, allocation breakdowns, dividend tracking, and price alerts.

05

Setup tracking, not just a feed

The social layer, Trader Hub and Community, tracks trader win rates and live trading setups against real price movement, not just a chat feed bolted onto a finance app.

06

A system, not just a screen count

Finanzente's team went from an AI-generated mockup to a production Next.js frontend backed by a full design system, delivered as a fixed-price engagement between March and June 2026 while their backend team built in parallel.

Tech stack

FigmaNext.js

Have a similar project?

We help founders and operators make the right technical decisions, the ones that save money, ship fast, and hold once real users show up.

Get my free readiness report

More founder journeys

FS AnalyticsReplacing Beehiiv, Not Renting ItWeeks

FS Analytics

A German financial research and education brand rebuilt off Beehiiv entirely: website, financial dashboard, custom CMS, custom email platform, and a Telegram-bot-run premium community, with every subscriber and every article carried over.

2x Beehiiv
Subscriber growth
+60%
Conversions
Read the story
iDriverThe App Built to Own, Not Rent OutWeeks

iDriver

A licensed Qatar ride-hailing app for Hello Limousine, a limousine company running thousands of drivers and cabs, built after other vendors left them with an app they didn't fully own. Architected from day one to launch in a new GCC country in minutes, not months.

2x monthly
Completed rides
1,000s under Hello Limousine
Drivers and cabs
Read the story
ViddliThe Streamer Who Built the Real ThingWeeks

Viddli

A Doha-based Web3 social network built for Ismail, a top-3 Binance Live streamer with 150,000+ followers, so his community had a legitimate crypto project to join instead of another token to speculate on. Built in 90 days, run on retainer for two years, acquired by Cryptala.

90 days
Build timeline
$1M+ market cap
Minty token
Read the story