Billing, logins and customer data done properly from day one, so growth never means starting again.
The SaaS platforms that stall at 10-20 customers almost always share the same four symptoms:
Tenant-isolated architecture from the first commit, even with one customer today, so onboarding the tenth doesn't mean a rebuild.
Stripe subscriptions, usage pricing, and marketplace payouts wired correctly from day one, not a support fire drill six months in.
Dashboards and internal tools built alongside the product, so your team manages users and data without pulling in engineering every time.
We run two businesses under one roof... Witsberry got what I was trying to do immediately. They architected it as a multi-tenant platform from day one, not just a custom tool for us, but something that can onboard other businesses when we're ready. That kind of forward thinking is rare.
Every SaaS roadmap has 50 ideas and room for 5. Here's how we decide which 5, before a single sprint gets planned.

You're not hiring a company. You're hiring a person who signs their name to it.
Rikaz Zarook, Founder & CTO. Thirteen years in software. Two builds a month, that's the whole capacity.