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Witsberry

Your CTO execution layer. For funded, distribution-ready founders who need production-grade software built for scale, revenue, and investment.

128 City Road, London, EC1V 2NX, United Kingdom

33/54 Sinna Thoana Road, Kattankudy, 30100, Sri Lanka

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CTO Insights

Strategic technical advice for founders. Weekly deep dives on product decisions.

© 2026 Witsberry Ltd. All rights reserved.

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Based in London, UK

Your product idea,shipped in 3 to 12 weeks.

CTO-led execution for funded, distribution-ready founders. No freelancers burning runway on the wrong MVP.

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Free 20-minute strategy call. No pitch, just clarity.

AssessBuildLaunch
50+

Products shipped for Startup to Scaleup founders.

10+ years CTO-level engineering

Trusted by sharp founders

You already have momentum.Don't waste it.

Most funded startups don't fail because they can't build. They fail because they build the wrong thing. Here's how it happens:

01

Building the wrong MVP

Most teams burn runway on features users don't need, because no one pushed back on what to cut.

02

Losing momentum after funding

Funding or audience growth creates urgency. Slow execution kills the window.

03

AI-generated technical debt

AI tools build fast but create codebases that can't scale. Speed without strategy = rework.

04

Agencies build what you ask, not what you need

Most teams take the spec and run. No one asks whether it's the right thing to build.

None of this is your fault. It's a judgment gap, and it's exactly what we're built to close.

Rikaz Zarook - Founder of Witsberry
Founder & CTO

Rikaz Zarook

Your guide

Not an agency.Built by a CTO.

I'm Rikaz Zarook. 10+ years in software development, 50+ validated MVPs shipped for Pre-Seed to Series B founders.

I built Witsberry because I kept watching the same thing happen: founders hiring freelancers or agencies that build whatever's in the contract, without asking whether it's the right thing to build.

My job isn't to write code. My job is to tell you what not to build, so the weeks we spend together produce something real users actually want.

“Every feature I say no to is a week you get back.”

Witsberry: wits, plus berry. The logo is a strawberry shaped like a brain on purpose, instinct and judgment first, execution second. That's the whole pitch in one mark.

50+
Founders Helped
50+
Products Shipped
10+
Years Experience
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Senior-only team

No juniors, no experiments. One senior team on your product, start to finish.

Fixed price. Full IP.

One number, no surprise invoices. You own 100% of the code and IP, day one.

AI-assisted, not AI-slop

We use AI to move faster, never to skip the judgment that keeps codebases scalable.

The Plan

Here's exactly how this works.

Four phases. No black boxes, no surprises. Timelines flex with scope, the path never does.

Strategy

Strategy

Define what NOT to build.

Validate

Validate

Flows tested before code.

Build

Build

Senior-only development.

Launch

Launch

Live, with real users.

Does this sound like a fit?

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Built for startups thatalready have something to lose.

Our senior team ships across every major platform, with CTO-level decisions on what to build, not just how to build it.

AI Products & Systems

AI workflows and agents scoped around what actually drives revenue, not features that just look impressive in a demo.

Where AI pays for itself

Every feature gets scoped against real usage first: 10x/week tasks, measurable ROI in hours or dollars saved. If it fails that bar, we don't build it, no matter how good the demo looks.

  • Scoped to features that pay for themselves
  • Production-grade, not a demo hack
  • Your data stays yours. No vendor lock-in
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Learn More About AI Products & Systems

Don't take our word for it.

Real founders, real products, real numbers.

Syan

Syan

CEO of FS Analytics

“I had built a decent audience on Instagram and was already monetizing through Beehiiv — but I knew I was leaving revenue on the table without a proper product. Witsberry didn't just build something that worked; Rikaz told me what features not to build, which saved me weeks of wasted development. The product they shipped fit my audience perfectly. Conversions jumped 60%+, we hit 18% monthly growth, and the ongoing support has been incredible. If you already have distribution and need a team that actually thinks before they code — this is it.”

May 10, 2026

Fawzer M.

Fawzer M.

Founder, Eastern Beauty

I run Eastern Beauty — a health and beauty shop. Before we even launched, I knew I didn't want to manage this business across six different apps and spreadsheets. Witsberry built us a full ERP system that handles inventory, orders, and finances all in one place, plus a separate e-commerce brand that pulls from the same stock. No double-entry, no management overhead — revenue just flows. And the whole thing is architected as a SaaS product, so when other beauty shops see what we're running, we can onboard them too. That's the difference between getting software built and getting a business system built.

Jan 12, 2026

Arzam M.

Arzam M.

Founder, Brightera

I was already teaching thousands of students live on Zoom — the demand was there, but Zoom wasn't a business. I wanted Brightera to be a proper platform where I could host courses, manage students, take payments, and eventually onboard other instructors to teach under the same roof. Witsberry understood the vision from the jump. Rikaz pushed me to strip the feature list down to what actually mattered for launch — and we shipped in 18 days. I had paying students on day seven. Now Brightera isn't just my classroom, it's a platform that can scale to thousands of students across multiple instructors. That's the difference between building a website and building a business.

May 4, 2025

Itheef V.

Itheef V.

Director, Sattar Elite & Sattar Textiles

We run two businesses under one roof — Sattar Textiles wholesale and Sattar Elite hotel. The operations were getting messy, spread across WhatsApp, notebooks, and Excel sheets that nobody could keep straight. I needed one system to manage inventory for the textile side and bookings for the hotel side, and I wanted it built in a way that we could eventually sell it to other textiles and hotels as a proper product. Witsberry got what I was trying to do immediately. They architected it as a multi-tenant platform from day one — not just a custom tool for us, but something that can onboard other businesses when we're ready. That kind of forward thinking is rare.

Nov 30, 2025

Nizam M.

Nizam M.

Manager, Aara Fashion

The Delivery Guarantee sold me. If they didn't ship on time, they'd keep working for free. They shipped early. But what impressed me more was the strategic input - they convinced me to cut half my feature list and focus on what actually drives revenue. That advice alone was worth the investment.

Apr 5, 2026

Ismail R.

Ismail R.

Founder, Viddli

Look, I was one of the top streamers on Binance Live — my community was wild, crypto natives who actually understood Web3. I knew I could turn that audience into something real. The vision was Viddli: a social network where people earn by creating and engaging, not just scrolling. But I had zero clue how to build it. Witsberry took the idea and ran — they built the whole mobile app, launched the Minty token, and stuck around as our technical team handling all the DevOps. We shipped in 7 weeks and hit 10K downloads fast. I didn't just get a dev shop, I got a team that actually understood where I was trying to go.

Mar 5, 2023

Backed by real launches

EMEM.lk

Platform: WordPress

Novem Gold

Transactions: $40M+

FatPepe

Market Cap: $50M

Most teams build what you ask.We build what actually works.

AI tools and agencies will build whatever you spec. We start with strategy: deciding what NOT to build, so every sprint moves you toward traction, not burned runway.

FeatureWitsberryAI Tools OnlyTrad. AgenciesHiring Engineers
Decision Strategy
Senior CTO judgment: Decides what NOT to build
Builds everything you ask (technical debt)Builds what's in the contract (bloated scope)Follows founder's lead (no pushback)
Launch Speed
3-12 weeks (planned & guaranteed)
Hours (but buggy/unstable)3-6 months2-4 months (recruiting + onboarding)
Technical Debt
Zero (Production-ready & scalable)
Extremely High (hallucinated code)Medium (incentivized to bill hours)Low (if senior) / High (if junior)
Ownership & IP
100% Yours (Contractually guaranteed)
Unclear / Platform dependentUsually yours (eventually)100% Yours
Expert Guidance
CTO-led Architecture
None (Pattern matching only)Project ManagersDepends on hire

The Speed Advantage

We combine AI speed with CTO-led product judgment.

Scalable Architecture
CTO Partnership

The gate

Is this actually a fit?

We're a fit if you have

  • Funding or revenue traction, with no time to waste it.
  • An existing audience, user base, or distribution channel.
  • A product idea that needs validating before you over-invest.
  • Zero room for a second attempt. It has to ship right.

Not the right fit if you're

  • Idea-stage, with no proof of demand yet.
  • Shopping for the cheapest developer you can find.
  • Want someone to follow a spec with no pushback.
  • Fine with a few attempts to get it right.

We work where momentum already exists, and we protect it.

You know the price.We own the outcome.

Fixed price. Milestone-based delivery. No scope creep, no surprise invoices. Every engagement is CTO-led. We plan, analyze, and build with one goal: a product that works for your users.

MVP Rescue Audit

A senior CTO audit of your AI-built or vibe-coded MVP: what's salvageable, what's a liability, and what it actually costs to fix.

Know exactly what you're working with before spending another dollar.
3-5 days
from
$1,500

Ideal for: Founders who vibe-coded an MVP with Cursor, Lovable, or Replit and hit a wall.

What's Included
Full Codebase Audit & Risk Triage
Salvageable vs. Rebuild Assessment
Data & Architecture Review
Written Findings Report
Fixed-Price Rebuild Quote
Start Your Project

Free strategy call · No commitment until you're ready

Product Website

A conversion-optimized website that positions your brand and drives leads, not just a pretty page.

Turn visitors into qualified leads from day one.
3-4 weeks
from
$3,900

Ideal for: Startups, agencies, and businesses that need a professional web presence that actually converts.

What's Included
CTO Strategy & Brand Positioning Session
Conversion-Optimized Design (not templates)
Responsive Across All Devices
SEO Foundation & Analytics Setup
CMS Integration (edit content yourself)
Start Your Project

Free strategy call · No commitment until you're ready

Most Popular

Product Development

A full product, planned, designed, and engineered to validate your idea with real users before you scale.

Ship a product people use, not a prototype that collects dust.
4-12 weeks
from
$8,000

Ideal for: Pre-seed to Series A founders building SaaS, mobile apps, or AI-powered products.

What's Included
CTO-Led Product Strategy & Scoping
UX Research & Interaction Design
Full-Stack Development (Web &/or Mobile)
AI/LLM Integration (where applicable)
User Auth, Payments & Core Workflows
Start Your Project

Free strategy call · No commitment until you're ready

If we miss scope, we fix it free
100% IP ownership, always yours
Pay in milestones, not upfront

Need something bigger? Let's scope it together.

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Pay in 2-3 stages tied to milestones · 100% IP ownership · Bug fixes included · If we miss the agreed scope, we keep working free until it's right

Straight answers.No sales fluff.

From founders who've asked the same things before you.

Yes, that's the point. You bring the funding, revenue, or audience. We bring the CTO-level judgment: deciding what to build, what to skip, and how to architect it so it scales. You'll never need to touch code or infrastructure. We handle it and explain every decision in plain English.

Still Have Questions? Let's talk.

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LAUNCH IT

Stop guessing.Launch validated.

Book a free CTO strategy call. We'll audit your roadmap, cut the features that don't matter, and hand you a clear validation plan before you spend a dollar on development.

Book Your Spot