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Back to stories/Viddli

The Streamer Who Built the Real Thing

Viddli

A Doha-based Web3 social network built for Ismail, a top-3 Binance Live streamer with 150,000+ followers, so his community had a legitimate crypto project to join instead of another token to speculate on. Built in 90 days, run on retainer for two years, acquired by Cryptala.

Client
Ismail
Industry
Web3 social network / creator economy
Background
Binance Live streamer, 150,000+ followers, ranked among the platform's top 3 streamers
Location
Doha, Qatar, with team across Dubai, Serbia, and Germany
Timeline
90 days, November 2022 to February 2023
90 days
Build timeline
$1M+ market cap
Minty token
2 years
Retainer
Acquired by Cryptala
Outcome

The build

Desktop
Viddli marketing website homepage, placeholder pending real screenshot

Marketing website homepage

Viddli creator post and video feed, placeholder pending real screenshot

Creator post and video feed

Viddli token mining and wallet dashboard, placeholder pending real screenshot

Token mining and wallet dashboard

Mobile
Viddli app, creator uploading a video, placeholder pending real screenshot

Creator uploading a video

Viddli app, Minty token wallet and withdrawal, placeholder pending real screenshot

Minty token wallet and withdrawal

Key decisions

Product scope
Build the full social network: posts, video, token mining, wallet withdrawal
x
Ship a token first, add the product later

Ismail wanted his community to get something they could actually use, not another token to speculate on.

Delivery model
Fixed 90-day build, single launch (November 2022 to February 2023)
x
Phased rollout over multiple quarters

A livestreamer's audience momentum doesn't wait for a phased rollout, the full product needed to be ready for one launch.

Post-launch engineering
Two-year RUN retainer through Viddli's full run
x
Handoff after launch, no ongoing support

A growing token economy and creator platform needed continuous features and patches, not a shipped-and-forgotten app.

01

A streamer's audience, not a launchpad's

Ismail had built something most crypto projects fake: a real audience, 150,000+ followers on Binance Live, watching him as one of the platform's top 3 streamers. He'd seen enough token launches ride a community's trust and then go quiet. He wanted to bring his own audience something legitimate, not another token with no product behind it.

02

Build the platform, not the token

The call was to scope Viddli as a full social network from day one, posts, video, creator earning, token mining, wallet withdrawal, rather than a token with a social layer added afterward.

03

One 90-day build, four cities

Viddli was a Doha, Qatar based project with client-side teams across Dubai, Serbia, and Germany. Witsberry built the marketing website and the full Flutter mobile app, backed by Laravel and Node.js, in 90 days, November 2022 to February 2023.

04

Post, upload, earn, mine, withdraw

Viddli's creator loop covers the full range: create posts, upload videos, earn tokens for engagement, mine tokens directly, and withdraw straight out to a blockchain wallet, alongside the rest of the feature set built for the platform.

05

Minty past a million

Minty, Viddli's token, grew past $1M in market capital, built on real usage from Ismail's streaming audience turned platform users, not a paid pump.

06

Two years on retainer, then an exit

Witsberry stayed on as Viddli's retainer team for two years after the February 2023 launch, patches, new features, and ongoing engineering, until Viddli was acquired by Cryptala.

Tech stack

FlutterLaravelNode.js

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