How do I choose the right brand colors?

Start with your brand's emotional intent. Blue communicates trust and reliability (great for SaaS and fintech), green signals growth and health, purple conveys luxury and premium positioning, orange and red drive energy and urgency. Choose a primary color that matches the feeling you want users to have when they interact with your product.

What is a color palette in UI design?

A UI color palette is a systematic set of colors used consistently across your product. It typically includes a primary brand color (with tints and shades), a secondary accent color, semantic colors (success green, warning amber, error red), and a neutral grayscale for text and backgrounds. A well-structured palette ensures visual consistency and accessibility.

What is the difference between complementary and analogous color schemes?

Complementary colors sit opposite each other on the color wheel (e.g. blue + orange), creating high contrast and visual energy, great for bold, attention-grabbing brands. Analogous colors are adjacent on the wheel (e.g. blue + teal + green), creating harmony and a natural, calming feel. Monochromatic uses only tints and shades of one hue for a clean, cohesive look.

What does WCAG color contrast mean?

WCAG (Web Content Accessibility Guidelines) defines contrast ratio requirements for readable text. AA level (4.5:1 ratio) is the standard for most text, AAA (7:1) is enhanced accessibility. This tool shows contrast ratios for your palette so you can ensure your UI is accessible to users with visual impairments.

How do I export my palette to Tailwind CSS?

Use the Export panel in the results view and select "Tailwind Config". Copy the generated configuration and paste it into your tailwind.config.js under theme.extend.colors. Your palette will then be available as utility classes like bg-brand-500, text-brand-700, border-brand-200, etc.

What are Figma color tokens?

Figma tokens (in JSON format) allow design systems to share a single source of truth for colors between design tools and code. The JSON export from this tool uses the W3C Design Token format, compatible with Figma Variables and tools like Style Dictionary for automated code generation.

Brand Color Palette Generator

Don't just pick colors, understand your brand. A 3-step wizard that uses color psychology to build your complete design system.

No sign-up requiredFree foreverResults in seconds

Brand Intent

Primary Color

Palette Mode

What are you building?

Two inputs, two different jobs:

Mood → Color science

Drives saturation, tonal depth, and the hue of your neutral scale. This changes the actual palette.

Project Type → Content

Shapes the usage guide and UI preview with product-specific context. SaaS sees analytics. E-commerce sees pricing.

Project Type

Brand Mood: this determines your palette's energy